In the era of digitization, the Website has become a necessity for every big and small business to stand out and succeed. Website development is the process of planning, designing, developing, arranging content, and publishing on the internet. There are 4.66 billion global internet users today, using the internet for research, education, entertainment, and connecting.
A website is an important strategy if you want to expand the business and attract new customers. A website serves as a digital business card for a company. Website is accessible 24 hours per day, 7 days per week, and provides relevant information, it can clearly exhibit your products and services and encourage customers to contact you. A website causes your brand to be more visible and hence building trust with the audience and proving your Brand Credibility.
SEO stands for Search Engine Optimization, which is the most important factor of website optimization. It is the process of experimenting using new tools, advanced strategies to boost the performance of the website, hike the quantity and quality of traffic to your website through organic search engine results, increase conversions, and grow revenue. This helps a website to become more discoverable to potential customers when they search terms, related to your products/ services. We develop the website with in-depth research about the factors the matters in SEO.
We develop website optimized for desktop, mobile, and tab as it’s an important factor in the business. Majority of the people use their mobile phones as the sole computer. Regardless of the display size, responsive designs present comprehensible content. Mobile optimizing the website is the best practice as it affects the SEO performance, user experience, brand identity, etc.
A website with good and strong content becomes highly visible to major search engines. We write content in SEO standards that helps the web pages to highly rank in the search engines. Quality content with proper placement of keywords will reach the right audience.
Internet security is an important factor for any company or business that provides online transactions or services. SSL stands for Secure Sockets Layer. SSL certificate is a digital certificate that creates a foundation of trust by providing authentication for websites and makes sure the connection between web browsers and web servers is secured. We build websites that is SSL certified which protects your domain from spoofing and other attacks and also helps in the improvement of SEO.
People lack patience these days and want everything instantly. A slow loading site may lead to a negative user experience. The loading speed of the website affects the ranking of the website on google. Page load time is the time taken by the website to load a fully functional web page once the website link is clicked. The websites that load quickly have improved user engagements and high conversions. We build website in a way that it loads quickly without any delay.
Relevant and quality, is a crucial part of design and content of the website. The content and design affect the SEO performance and has an impact on user experience. Google monitors and crawls the website to identify errors. A website with inaccurate content and design will cause issues, hence leading to bad user experience, negative impact on SEO performance, and low ranking. We use a tool offered by Google called Google Search Console to verify and fix these errors and it helps in improving SEO performance and ranking of the website.
Google Analytics is a free and easily usable tool provided by Google to track and analyze website visitor metrics. We integrate this tool in the website to collect the data which can be used to improve the performance of the website and reach the right customers.
Facebook Pixel is a code that is integrated into the website to track the conversions from Facebook ads, provide essential information to create better Facebook ads, and make sure your ads are reaching the right audiences. It uses the website to gather visitor’s data and provides insights about them. We link Facebook Pixel to the website to customize the audience and remarket the people who previously interacted on your website.
For the website to appear on google, it should be indexed. Google analyzes the website data, organizes and stores the content in the list of web pages by the process of crawling. When people search for content in Google, it turns to the related pages in its index and displays relevant content. Indexing the website correctly is the best SEO practice, which grants search engines to view all the major pages of your websites and hence resulting in the ranking. We create website content which is original and relevant, which is favorable in Google Indexing.
The business extension is mutually related to discovering new clients. The process of obtaining new leads for the business is called lead generation. It’s a marketing process of capturing the stranger’s interest in your product/service and converting them into potential customers. We integrate lead generation form in the website, which allows collecting customers details like email, contact number, and so on, and use this information to communicate and sell the product/service. Lead generation is a crucial factor that can impact the growth and revenue of the company.
A series of number called IP address is assigned for each computer connected to the internet. An IP address is difficult to remember and to overcome this difficulty Domain names are used, as it’s human-readable. The website’s domain name is made up of a top-level domain (TLD) and a second-level domain (SLD) separated by dots, where TLD is the extension attached to a website like .com, .in, .org and SLD specifies the identity of the website. We purchase the domain, so that it is easy to find and navigate your website. A domain name helps to achieve professionalism and safeguard the brand.
Having an official email address is a crucial part of any business since it is a convenient and professional way of exchanging messages and other important information with employees, clients, and others. Owning a professional email ID proves your business is legit hence building trust with customers. The other benefits of having an official email address are professionalism, you can keep the backup of your files, decrease the risk of being marked spam and it is a cost-effective marketing tool. We create official Email IDs with your business domain name as it builds branding and easy to memorize. We create 10 official email Id’s so that you can control and organize different departments of your business to quickly respond to queries of potential customers.
People visiting any website anticipate the website to load within 3 seconds, if not it will lead them to jump back to another fast-loading site. Integration of cache plugin makes the website load faster by creating a static form of the website content. Cached websites enhance the loading speed and SEO performance of the website. We integrate Cache plugin in the website as it is beneficial and renders the web page fast which leads to better user experience, conversions, and ranking.
Content delivery network (CDN) is a globally shared network of servers that minimizes the distance between web browsers and web servers. Integration of CND in the website improves user satisfaction by reducing the page loading time, delivering content with security and the same quality. We use CND as it is beneficial for any business which boosts the website performance and drives more traffic.
Design is the root of a Brand, and branding is the essential part of the business. A good design can blend in and perform better in the competition. Designs not only wrap up the outward look of the products or services but shows professionalism, convey a strong message about the business. Our designers create best designs that benefit the business by grabbing attention of the customers and building trust and a clear identity.
Social media is one of the efficient means to connect people. At present, 3.96 billion people use social media globally. Integration of Social Media in the website serves as a marketing tool by allowing expansion of the business. We sync all your Social media profiles like Facebook, Instagram, YouTube, etc. to the business website. By allowing access to social media from websites helps in brand awareness, sales, and form opportunities to build a target audience.
The images available on the internet are subjected to Copyright, it is a law that protects the content of the creator. Making use of these images without permission is illegal. To overcome this there are several CCO licensed images or public domains that offer royalty-free, and high-quality images. These images can be used by us for the website without any restrictions. The images we use in your website are licensed images, which will not cause lawsuits.
To reinforce the SEO and Google rankings, it is important to update your website content regularly. Google with help of google bots analyzes your website and ranks or values the website according to the quality and originality of the content. Website annual maintenance is essential for a healthy and properly functioning website. Neglecting this becomes easily targetable for hackers which may cause serious issues and lead to loss of business. We offer website annual maintenance service as it is very important to keep the website up to date to mark your presence on online platforms.